No bull: Marketing lessons from the ER
December 15, 2008
No bull: Marketing lessons from the ER
We had to take my four year-old daughter to the emergency room yesterday. No, there…
‘Talk to Frank’ talks frank to drug addicts
December 12, 2008
‘Talk to Frank’ talks frank to drug addicts
Talk to Frank is a drug addiction helpline and information site in the U.K. helping…
The JCPenney Doghouse: Love it or hate it?
December 11, 2008
The JCPenney Doghouse: Love it or hate it?
When I was a boy, a trip to JCPenney for school clothes was like a…
I want a 404 goat. You should too.
December 10, 2008
I want a 404 goat. You should too.
The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…
Share the love when you buy a new Subaru
December 9, 2008
Share the love when you buy a new Subaru
We all know what to expect when it comes to automobile pitches, don't we? Year-end…
Responsible or not? Burger King’s Whopper Virgins
December 8, 2008
Responsible or not? Burger King’s Whopper Virgins
The idea is simple, really. Since everyone in America has heard of or tried a…
Help provide shoes to 30,000 children in Ethiopia
December 5, 2008
Help provide shoes to 30,000 children in Ethiopia
I've mentioned TOMS Shoes before. They're the company that donates a pair of shoes to…
Safeway has nuts
December 3, 2008
Safeway has nuts
Does Safeway play it safe with their marketing? Usually. But here's a can of almonds…
Hey Chase! Leo Burnett doesn’t work here.
December 2, 2008
Hey Chase! Leo Burnett doesn’t work here.
We've all received direct mail that has our name, title and even gender wrong---the result…
Scheduled site improvements on Cyber Monday?
December 1, 2008
Scheduled site improvements on Cyber Monday?
Cyber Monday is one of the busiest online shopping days of the year. The last…
Responsible or not? Doritos marketing to kids
December 1, 2008
Responsible or not? Doritos marketing to kids
Doritos provided the following word search bookmark in school cafeterias: At the top, it says…
On Black Friday and consumerism
November 28, 2008
On Black Friday and consumerism
Today is Black Friday. You might have heard it's the busiest shopping day of the…
Seven entertaining Thanksgiving ads
November 27, 2008
Seven entertaining Thanksgiving ads
Happy Thanksgiving, everyone! I happened upon some entertaining Thanksgiving advertising this week. Here are a…
Is Whistler-Blackcomb email marketing responsible?
November 26, 2008
Is Whistler-Blackcomb email marketing responsible?
On Monday, I received a message from Whistler Blackcomb to inform me of the open…
Time to focus on the top of the pyramid
November 24, 2008
Time to focus on the top of the pyramid
The pyramid above represents all of your audiences---from the entire universe of prospective customers to…
McDonald’s zags with new concept store
November 21, 2008
McDonald’s zags with new concept store
At a time when most companies are looking for ways to extend their brand to…
Will the economy kill creativity?
November 20, 2008
Will the economy kill creativity?
Breaking through the clutter amid consumer cynicism and information overload requires creativity. Creativity comes in…
Happy Birthday, Responsible Marketing Blog
November 19, 2008
Happy Birthday, Responsible Marketing Blog
A year ago today, I soft-launched the Responsible Marketing Blog. My goal was twofold: Create…
Motrin feels the pain of a social media mommy mob
November 18, 2008
Motrin feels the pain of a social media mommy mob
You might have heard about the recent uproar over a new Motrin ad targeting mothers.…
Northwest Tweetup @ Microsoft this Thursday, 11/20
November 17, 2008
Northwest Tweetup @ Microsoft this Thursday, 11/20
Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus.…
