Serve your community, get free Starbucks coffee
January 21, 2009
Serve your community, get free Starbucks coffee
Starbucks has launched a new campaign to make it easier to participate in President…
Is Belkin’s apology for astroturfing enough?
January 20, 2009
Is Belkin’s apology for astroturfing enough?
First, what's "astroturfing?" Roughly, it's when formal political, advertising, or public relations campaigns seek to…
What’s your mindset amid the economic crisis?
January 14, 2009
What’s your mindset amid the economic crisis?
In the last few months we've seen one client see a 75% decrease in their…
If you can’t beat ’em, sponsor ’em
January 13, 2009
If you can’t beat ’em, sponsor ’em
With nearly 109,650,000 views-to-date, Judson Laipply's Evolution of Dance is the most popular video in…
I’m lovin’ it? McDonald’s buys love; fesses up
January 8, 2009
I’m lovin’ it? McDonald’s buys love; fesses up
With some fanfare, on December 23rd McDonald's launched a new concept store in Japan called…
Lose your job? Return your car.
January 7, 2009
Lose your job? Return your car.
As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here's something…
Less posts, more discussion in 2009
January 6, 2009
Less posts, more discussion in 2009
For years I've grappled with the conflict between commerce and conscience. Like most of you,…
Coke v. Pepsi: Refreshingly irresponsible
January 2, 2009
Coke v. Pepsi: Refreshingly irresponsible
Coke and Pepsi are at it again. They battled it out on New Year's Eve…
One resolution to keep: A marketing plan in 2009
December 31, 2008
One resolution to keep: A marketing plan in 2009
I often ask audiences "Are you happy with your marketing results?" Regardless of the number…
Responsible or not? Using the dead to sell
December 30, 2008
Responsible or not? Using the dead to sell
On Christmas Day, John Lennon returned from the dead. Well, his image and voice were…
To print or not to print. That is the question.
December 29, 2008
To print or not to print. That is the question.
At least, that's the question I've been asking myself a lot lately. We printed and…
Why you can’t trust anyone in marketing
December 26, 2008
Why you can’t trust anyone in marketing
In The Night After Christmas, Jonathan Salem Baskin waxes poetic about the excuses marketers will…
Three fun marketing videos for the holidays
December 25, 2008
Three fun marketing videos for the holidays
Happy Holidays! Here are three entertaining holiday-themed marketing videos for your viewing pleasure: View Happy…
The evolution of church marketing
December 24, 2008
The evolution of church marketing
Believe in evolution? That's your business. Let's talk marketing---the evolution of church marketing. For obvious…
Marketing, advertising and PR are not equals
December 23, 2008
Marketing, advertising and PR are not equals
I love and hate this: I love it because of it's simple, it's funny and…
Burger King Flame: Body spray of seduction
December 19, 2008
Burger King Flame: Body spray of seduction
Burger King---fresh from a beating in the blogosphere for their Whopper Virgins campaign---has snapped back.…
Comparitive advertising: Love it or hate it?
December 18, 2008
Comparitive advertising: Love it or hate it?
You've probably noticed there's a lot more comparative advertising being done lately. Miller Lite v.…
Tobacco in an irresponsible marketing death spiral
December 17, 2008
Tobacco in an irresponsible marketing death spiral
This week, tobacco companies were dealt a blow when the Supreme Court ruled 5-4 in…
Pepsi uses suicide to sell soda pop
December 16, 2008
Pepsi uses suicide to sell soda pop
One is the loneliest number, and since Pepsi Max only has one calorie, maybe that…
No bull: Marketing lessons from the ER
December 15, 2008
No bull: Marketing lessons from the ER
We had to take my four year-old daughter to the emergency room yesterday. No, there…
