Fly the responsible skies with Jet Blue
March 4, 2009
Fly the responsible skies with Jet Blue
Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their…
Skittles Twitter homepage: Responsible or not?
March 3, 2009
Skittles Twitter homepage: Responsible or not?
Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an…
Is your company ready for “Facebook Friday?”
February 27, 2009
Is your company ready for “Facebook Friday?”
Over the last year, I've fallen into the habit of talking with companies about their…
Hyperconnected teens: The staggering statistics
February 26, 2009
Hyperconnected teens: The staggering statistics
Much has been said about how connected Gen Y is. But I was shocked when…
Will you go out of your way for better service?
February 25, 2009
Will you go out of your way for better service?
Don't you hate paying $.75 to put air in your tires? Me too. Especially when…
United’s feedback phone number to be grounded
February 23, 2009
United’s feedback phone number to be grounded
In an era where companies are beginning to adopt and embrace social media tools like…
A-Rod and Kobe and Phelps, oh my!
February 20, 2009
A-Rod and Kobe and Phelps, oh my!
It was a risk when Activision cast four of the world's most recognized athletes to…
Is Budget’s PrivacyGuard offer responsible?
February 17, 2009
Is Budget’s PrivacyGuard offer responsible?
Why would anyone want a free credit report from FreeCreditReport.com when Budget has partnered with…
Is green marketing Responsible Marketing?
February 16, 2009
Is green marketing Responsible Marketing?
Is green marketing responsible? Not always. Sometimes it's just the opposite---it's irresponsible, deceptive and wrong…
Rude, crude and funny ads: Love ’em or hate ’em?
February 13, 2009
Rude, crude and funny ads: Love ’em or hate ’em?
We all love to laugh, and when we find something genuinely funny, we love to…
On creativity, sidecar moments and marketing
February 12, 2009
On creativity, sidecar moments and marketing
I saw something I've never seen before on the way to work yesterday: A thin,…
A-Rod deals another blow to the MLB brand
February 10, 2009
A-Rod deals another blow to the MLB brand
Few professional athletes have ever been bigger than George Herman "Babe" Ruth. His achievements on…
VitaminWater or the CSPI: Who do you believe?
February 6, 2009
VitaminWater or the CSPI: Who do you believe?
The Coca-Cola Company is being sued by the Center for Science in the Public Interest…
Is smoking bad for your business?
February 3, 2009
Is smoking bad for your business?
We all know smoking is bad for your health, but is it bad for your…
The Most and Least Responsible Super Bowl ads
February 2, 2009
The Most and Least Responsible Super Bowl ads
Once again, the Super Bowl was indeed super, but how about the ads? A few…
Make your marketing more shareable—pass it on
January 30, 2009
Make your marketing more shareable—pass it on
At a lunch meeting at the Cheesecake Factory yesterday, I was beginning to tell a…
On sweatshops, morality and marketing
January 28, 2009
On sweatshops, morality and marketing
Do you care if a pair of jeans you were about to buy was made…
Decaf in the afternoon? Not at Starbucks
January 26, 2009
Decaf in the afternoon? Not at Starbucks
I had a Twilight Zone moment this afternoon at my local Starbucks when I ordered…
Bite-sized Friday: The Virgin Edition
January 23, 2009
Bite-sized Friday: The Virgin Edition
No, this isn't the first Bite-sized Friday---just the first one since October. Bite-sized Fridays are…
Behold, the Facebook Friend Spamming tool
January 22, 2009
Behold, the Facebook Friend Spamming tool
It was bound to happen. With a little help from the programmers and usability gurus…
