How I use social media
May 22, 2009
How I use social media
I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles…
Chocolate covered grasshoppers get people talking
May 14, 2009
Chocolate covered grasshoppers get people talking
Yesterday, I received a lumpy mailer from a company I'd never heard of. Normally I…
El Pollo Loco adds heat to KFC challenge
May 11, 2009
El Pollo Loco adds heat to KFC challenge
One way or the other, you probably heard about KFC last week. If you didn't…
Free M’s tickets for your best Responsible Marketing examples in the banking industry
April 30, 2009
Free M’s tickets for your best Responsible Marketing examples in the banking industry
We all know why the banking industry is under fire. With all the negative news,…
Do you respect your customer’s intelligence?
April 29, 2009
Do you respect your customer’s intelligence?
The wisdom of children always amazes me. On the way to Little League practice yesterday,…
Where’s Patrick?
April 28, 2009
Where’s Patrick?
No, I haven't quit the Responsible Marketing blog to ump League League games. Well, not…
Deceptive or smart? The LA Times’ Southland ad
April 13, 2009
Deceptive or smart? The LA Times’ Southland ad
The LA Times got itself in some hot water last week, not once, but twice,…
Is Burger King’s “Square Butts” ad responsible?
April 10, 2009
Is Burger King’s “Square Butts” ad responsible?
Last night, a friend from high school sent me this question via Facebook: Can you…
Is responsibility the Holy Grail of marketing?
April 3, 2009
Is responsibility the Holy Grail of marketing?
Gennefer Snowfield at the Triple Pundit interviewed me earlier this week and asked me a…
Finally, a real iPhone killer…or is it?
April 1, 2009
Finally, a real iPhone killer…or is it?
Forget the Google G1 phone---the amazing Pomegranate phone is the first phone that, on the…
Make it fun, get people talking—and sell more
March 31, 2009
Make it fun, get people talking—and sell more
Not every business is struggling amid the economic downturn. Discounters, companies that help people save…
Shut off your lights at the office this weekend.
March 27, 2009
Shut off your lights at the office this weekend.
In support of Earth Hour, all our lights will be shut off at Outsource Marketing…
A Lost Generation of creatives? I think not.
March 26, 2009
A Lost Generation of creatives? I think not.
My colleague Martin always says, "when you have a great concept, the design doesn't have…
Word of mouth math: $2 bill + 1 sticker = awesome
March 25, 2009
Word of mouth math: $2 bill + 1 sticker = awesome
On Monday, one of my colleagues handed me this: This particular colleague had lost a…
How inclusive is your marketing?
March 18, 2009
How inclusive is your marketing?
Do you respect all your audiences? Really? Are you sure? Watch the following ad, then…
Do I get to have a Guinness again this year?
March 17, 2009
Do I get to have a Guinness again this year?
Last St. Patrick's Day I asked if---given Guinness' long history of often questionable advertising claims---I…
Tweetup on Thursday, 3/19 at Jillian’s in Seattle
March 13, 2009
Tweetup on Thursday, 3/19 at Jillian’s in Seattle
Time for another Tweetup for those of you interested in Social Media residing here in…
How are you marketing in this economy?
March 11, 2009
How are you marketing in this economy?
"Outsource Marketing is just like alcohol," a client once told me. "Why is that?" I…
The Southwest Airlines Bikini Controversy
March 10, 2009
The Southwest Airlines Bikini Controversy
Remember a few years ago when a woman was thrown off of a Southwest Airlines…
What do you think of Earth Day cards?
March 5, 2009
What do you think of Earth Day cards?
An intriguing question was posed by Tim Somers via LinkedIn the other day and I'm…
