Integrated Marketing Communications: It’s not what you think it is
Next time you are talking to someone who "knows" marketing, ask them what IMC is.…
Why you need a Marketing Integrator
July 15, 2020
Why you need a Marketing Integrator
You can probably tell we're Integrated Marketing Communications fans so maybe it's no surprise that…
Making a Splash with First Descents
December 12, 2017
Making a Splash with First Descents
Whether we are team building or working hard to overcome challenges, at Outsource Marketing we make…
Website Uptime Monitoring: The Responsible Choice
March 11, 2016
Website Uptime Monitoring: The Responsible Choice
When a web project is taken on, with some variation, the following process begins: Scoping…
Amazeballs! I’m writing again!
February 26, 2016
Amazeballs! I’m writing again!
I have confession. Back in 2007, we were encouraging our clients to incorporate blogging into…
Transforming the old into new is creative #CreativeSummer14
Rather than throwing away, why not transform? Anton Repponen adopted this technique by turning his old Persian…
Times Square: Ads loved here. #CreativeSummer14
July 20, 2014
Times Square: Ads loved here. #CreativeSummer14
Outdoor advertising isn't something most people would say they love. In fact, in 2006 Sao Paulo…
Need a speaker to energize your organization? Book Patrick this fall.
Our founder, Patrick Byers, has been preaching, teaching, speaking and writing on marketing for two…
Can creativity cure obesity? #CreativeSummer14
July 10, 2014
Can creativity cure obesity? #CreativeSummer14
"Ice cream anyone?" We love the way The French Ministry of Health used creativity to break…
Creativity is emotional. #CreativeSummer14
July 7, 2014
Creativity is emotional. #CreativeSummer14
"Signs that were there for a reason" was the simple tagline of GM and Buick's newest…
Thinking smarter is creative #CreativeSummer14
July 2, 2014
Thinking smarter is creative #CreativeSummer14
IBM's Smart Ideas for Smarter Cities campaign created "ads with a purpose" by adding unexpected functionality,…
Creativity gets people talking. #CreativeSummer14
June 26, 2014
Creativity gets people talking. #CreativeSummer14
A giant pig wedged between two walls in an alley to sell dental floss? Why…
Responsible Marketing: How marketers can build trust in an untrusting world
For years we've evangelized Responsible Marketing on this blog, in speeches and anywhere else anyone…
“Dads and Grads” Ads Give Us the Sads About Cliches in Ads
It’s that time of year again. That time where we know we’re going to be…
Funeral home serves up morbid humor to smokers
January 23, 2014
Funeral home serves up morbid humor to smokers
This picture of a lighter that advertises a funeral home in Florida was making the…
Male performance drug advertising: Responsible or not?
December 21, 2013
Male performance drug advertising: Responsible or not?
One of the benefits of not having kids is that I’ve never had to face…
Old time cough syrup labeling and the side effects of medical disclaimers
Check out the interesting active ingredients in this 100-year-old cough syrup label: Alcohol (less than…
Make it easy, and they will come.
July 2, 2013
Make it easy, and they will come.
Two and a half hours I won't get back. That's what I lost this morning…
My Top 10 Advertainment List
March 22, 2013
My Top 10 Advertainment List
Advertainment refers to the integration of advertising into entertainment media. This practice was first used…
Add positioning to your menu—and hold the carbs
January 30, 2013
Add positioning to your menu—and hold the carbs
I wrote this years ago. While my eating habits have changed, my opinion on the…
