Why you need a Marketing Integrator
July 15, 2020
Why you need a Marketing Integrator
You can probably tell we're Integrated Marketing Communications fans so maybe it's no surprise that…
Amazeballs! I’m writing again!
February 26, 2016
Amazeballs! I’m writing again!
I have confession. Back in 2007, we were encouraging our clients to incorporate blogging into…
Transforming the old into new is creative #CreativeSummer14
Rather than throwing away, why not transform? Anton Repponen adopted this technique by turning his old Persian…
Need a speaker to energize your organization? Book Patrick this fall.
Our founder, Patrick Byers, has been preaching, teaching, speaking and writing on marketing for two…
Can creativity cure obesity? #CreativeSummer14
July 10, 2014
Can creativity cure obesity? #CreativeSummer14
"Ice cream anyone?" We love the way The French Ministry of Health used creativity to break…
Thinking smarter is creative #CreativeSummer14
July 2, 2014
Thinking smarter is creative #CreativeSummer14
IBM's Smart Ideas for Smarter Cities campaign created "ads with a purpose" by adding unexpected functionality,…
“Dads and Grads” Ads Give Us the Sads About Cliches in Ads
It’s that time of year again. That time where we know we’re going to be…
Old time cough syrup labeling and the side effects of medical disclaimers
Check out the interesting active ingredients in this 100-year-old cough syrup label: Alcohol (less than…
Make it easy, and they will come.
July 2, 2013
Make it easy, and they will come.
Two and a half hours I won't get back. That's what I lost this morning…
Add positioning to your menu—and hold the carbs
January 30, 2013
Add positioning to your menu—and hold the carbs
I wrote this years ago. While my eating habits have changed, my opinion on the…
15 things we learned in 15 years – the hard way
January 21, 2013
15 things we learned in 15 years – the hard way
To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a…
You cannot bore people into buying your product.
January 14, 2013
You cannot bore people into buying your product.
One of my favorite quotes of all time. 'Nuff said.
Return of the salesperson from hell
May 3, 2012
Return of the salesperson from hell
I'm the proud owner of a new Chevy Volt, and I'm thinking of ordering a…
Outsource Marketing receives recycling award for fourth consecutive year
Each year, King County recognizes organizations that have made recycling and waste reduction a priority,…
Do you respect your customer’s intelligence?
April 29, 2009
Do you respect your customer’s intelligence?
The wisdom of children always amazes me. On the way to Little League practice yesterday,…
One resolution to keep: A marketing plan in 2009
December 31, 2008
One resolution to keep: A marketing plan in 2009
I often ask audiences "Are you happy with your marketing results?" Regardless of the number…
I want a 404 goat. You should too.
December 10, 2008
I want a 404 goat. You should too.
The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…
The door to door salesman from hell
October 23, 2008
The door to door salesman from hell
Yesterday, an office supplies salesperson from Quill darkened our doorstep at Outsource Marketing. It…
The new phone books are here! Oh, goody.
October 22, 2008
The new phone books are here! Oh, goody.
As a teen, one of my favorite comedies was The Jerk starring Steve Martin.…
Responsible or not? Club Libby Lu
October 21, 2008
Responsible or not? Club Libby Lu
My daughter turned four in August, but she's already becoming aware of fashion and…
