Shifting from reactive to proactive customer service that sells brandingResponsible Marketing June 26, 2013 Shifting from reactive to proactive customer service that sellsRecently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The… Andrea Moretsky 1
Hey Abercrombie, take your apology and suck it. Responsible Marketing May 23, 2013 Hey Abercrombie, take your apology and suck it.Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the… Andrea Moretsky 3
Role Reversal: Perceptions of Men and Women in Advertising Responsible Marketing May 9, 2013 Role Reversal: Perceptions of Men and Women in AdvertisingCheck out this eye-opening video put together by a Women and Gender Studies class at… Andrea Moretsky 4
Dove Real Beauty Sketches: Responsible Marketing, I think. positioningResponsible Marketing April 19, 2013 Dove Real Beauty Sketches: Responsible Marketing, I think.If you haven’t already seen this "Dove Real Beauty Sketches" clip that everyone is posting… Andrea Moretsky 5
Go Green on St. Patrick’s Day: Drink Organic Beer Responsible Marketing March 15, 2013 Go Green on St. Patrick’s Day: Drink Organic BeerWhen you think of St. Patty's Day, you probably think of drinking the traditional Guinness… Andrea Moretsky 0
Business Cards: The Forgotten Powerhouse of Marketing branding March 10, 2013 Business Cards: The Forgotten Powerhouse of MarketingIn our digital age most people forget that a business card is still a significant… Andrea Moretsky 1
Marketing lingerie to tweens: Responsible or not? brandingResponsible Marketing March 5, 2013 Marketing lingerie to tweens: Responsible or not?Au Revoir Fruit of the Loom. Your plain cotton briefs and boring training bras are… Andrea Moretsky 0
Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life. Responsible Marketing February 14, 2013 Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year.… Andrea Moretsky 1
Recycling: Not Enough Responsible Marketing February 5, 2013 Recycling: Not EnoughSo your office has one of those beautiful shiny blue recycling bins and you give… Andrea Moretsky 0
Volkswagen’s Super Bowl Ad: Get in. Get Racist? Responsible Marketing February 1, 2013 Volkswagen’s Super Bowl Ad: Get in. Get Racist?It must be Super Bowl ad season because the critics are a squawkin’. Well, VW’s… Andrea Moretsky 0