Entertaining, but effective?

Ready for a little break from the barrage of holiday advertising? I am, and I like advertising. I was hoping I’d find a few holiday-themed ads to share, but then I realized, the most entertaining and memorable ad I’ve seen this season wasn’t a holiday ad at all.

It was a Jack-in-the-Box ad, and I just about fell out of my chair when I saw it. Haven’t seen it yet? Take 30 seconds to view it now.

The casting was perfect. And isn’t that the best butt-cut you’ve seen since 1982. Sweet.

Although I don’t eat there, if I skip a Jack-in-the-Box ad with my TiVo, I’ll boop-boop-boop back to it. There are a few advertisers I will consistently do that for. VW. Apple. Even some Bud ads some of the time.

Sure, I don’t drive a VW. I have a few Apple products but I haven’t switched from my Dell PCs, nor will I anytime soon. And I haven’t had a Bud in 20 years (I prefer Guinness).

But advertising that entertains is advertising that gets your attention and drives word-of-mouth.

So, who do you think does the most entertaining ads? And other than a sales circular, can you think of an ad campaign that moved you enough to go out and purchase something recently?

I’d love to hear about it.

At Outmark, we know that culture matters. We believe that it’s fun to be good, so we pick employees, partners, and clients that are good at what they do and fit our playful culture. Want to learn more about how we can help you make marketing the fun part of running your business? Schedule a free marketing consultation today.