We’ve been pretty quiet on the blog lately, taking some of our own advice and trying to stay focused on some great client projects and our upcoming office move.
But we simply couldn’t let this pass without saying something.
French newspaper Courrier International‘s tagline is “learn to anticipate.” Really, this is a decent tagline that has so many creative possibilities.
Then why exploit 9/11 and with such a lightweight and insensitive idea that if only the World Trade Center Towers were just a little shorter, things would have been a lot better?
This is socially irresponsible, ethically wrong and disrespectful in so many ways–especially as we approach the 9th anniversary of the attacks.
Courrier International, you should be ashamed of yourselves. You’ve made light of the loss of thousands of innocent lives in your half-assed attempt to be creative or edgy.
Welcome to the Responsible Marketing Hall of Shame.
I think everyone have the repsonsibility to draw the line and not go beyond the limit and have respect foir such drastic event as the 9/11. But others mught think differently, since shocking adverts are now becomin more popular..
WOW! I couldn’t agree with you more, Patrick.
For me, it’s not that I am against any company using 9/11 issues in ads, it’s that I feel you hit the nose on the head when you said “Then why exploit 9/11 and with such a lightweight and insensitive idea that if only the World Trade Center Towers were just a little shorter, things would have been a lot better?”
ugh.
Just plain creepy.