Books read recently
The Tipping Point
by Malcolm Gladwell
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
The Culture Code
by Clotaire Rapaille
Other books we recommend often
Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug, Roger Black
Truth, Lies and Advertising: The Art of Account Planning
by Jon Steel
Our review
On Writing Well: The Classic Guide to Writing Nonfiction
by William Zinsser
Our review
Designing Web Usability: The Practice of Simplicity
by Jakob Nielsen
Our review
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
by Bernd Schmitt and Alex Simonson
The One to One Future: Building Relationships One Person at a Time
by Don Peppers and Martha Rogers, Ph.D.
Permission Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin
Our review
Positioning: The Battle for Your Mind
by Al Ries and Jack Trout
The 22 Immutable Laws of Marketing: Violate them at Your Own Risk
by Al Ries and Jack Trout
Relationship Marketing: Successful Strategies for the Age of the Customer
by Regis McKenna
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
by Lisa Fortini-Campbell
The Anatomy of Buzz: How to Create Word of Mouth Marketing
by Emanuel Rosen
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